There is a lot of money to be made in sandwiches. Millions of people everyday make or buy a sandwich for their lunch as a quick and convenient meal. What used to satisfy us, cheese and tomato on two slices of chewy white read, is simply no longer good enough for our more continental tastes. Brie, spicy chicken and hummus are now popular choices. We also expect a lot more from the bread that is used to cover these fillings.
For pre-packed sandwiches and those that are sold in cafes and pubs, French bread is the most popular choice. However it takes a lot of time to bake it fresh every day and can be expensive to buy already made for you. This is why it is so convenient that food service companies have begun to mass supply French bread of different lengths to the catering industry.
You can buy French bread sticks which have been part-baked already and then frozen. All the caterer has to do is defrost the bread and then heat it up in the oven. This makes for deliciously crispy crusts and soft insides. Which is what every consumer desires in a sandwich. You can have a large number of the sticks delivered and keep them frozen for a number of weeks. This is ideal for pubs and cafes that have varying numbers of visitors and might not sell a lot of sandwiches every day.
because this would result in a lot of wasted bread. This is both bad for the environment and bad for business. Frozen foods allow caterers to manage their stock levels and always have some spares in the freezer.
The food service companies save caterers a lot of time and money by selling them frozen French bread in large amounts. Other products include garlic baguettes and slices, naan breads and crumpets. Taste tests are paid for by the food service companies so the caterers do not have to worry about their customers not liking these products, which is another bonus.
When French bread can be bought in this way, it saves the caterers time and money whilst providing them with bread that their customers will love.